What is the central route to persuasion

What is the central route to persuasion

The central route of persuasion involves:Central route to persuasion is a concept from elaboration likelihood model by petty and cacioppo.This model offers two different routes people can take in order to figure out how to persuade others.The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message.The central route to persuasion occurs when a person is persuaded to act based on the arguments or the content of the message.The peripheral route to persuasion involves being persuaded in a manner that is not

Central route to persuasion occurs when a person is persuaded by the content of the message.It is a process of getting influenced by facts and reasoning.The central route to persuasion is to be persuaded by the content of the message as the peripheral route to persuasion is to agree on the message not based on the arguments but on the expertise of the speaker.for example, when a relationship expert speaks, you can decide to agree with him on the mere fact that he is a relationship expert but.This is a direct route to persuasion that focuses on the quality of the information.

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